About Cat

Cat Seto is a San Francisco-based illustrator, author, shop owner, and the founder / creative director of Ferme à Papier (Farm to Paper). She conceived of the Ferme collection when she visited Paris for the first time and was overtaken by the intimate architecture, chic Parisians donning plaid, and visits to bio-dynamic farms in the countryside.

Upon returning from the trip, she found herself obsessively drawing images, which would result in the Paris-meets-Brooklyn, eco-friendly Ferme collection. The stationery line debuted to much success at the National Stationery Show; has been featured by In Style, Elle Décor, Teen Vogue, Real Simple, The New York Times, Design Sponge, and Refinery 29, among many others; and is now found in more than five hundred stores, museum shops, and bookstores in the U.S. and internationally (Complete retailer list available upon request.) Cat holds a BFA in painting and MFA in fiction/creative writing from the University of Michigan and was included in the first Best of American Voices anthology.


Cat has collaborated and licensed with clients such as Gap, Land of Nod, Tiny Prints/Shutterfly and Minted. Her work has appeared at beloved retailers and museums such as Metropolitan Museum of Art, MOCA, SFMOMA, Anthropologie, Paper Source, Indigo, and Paperchase. One of her personal joys is working on one of a kind customized portraits and commissions with personal clients. Cat authored and illustrated a beautiful book with the Harper Collins imprint, Harper Design, titled Impressions of Paris: An Artist's Sketchbook. The book is set to release in April of 2017. She has collaborated in the past with Chronicle Books on the Joie du Jour gift line and co-author with Meg Mateo Ilasco for the book Mom, Inc. about starting a creative business and being a mother.

For all press inquiries, collaborations, and other questions please contact info@catseto.com or info@fermeapapier.com. Product images and styled photos upon request.


Contact Cat

Name *