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Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home

So many women dream of having it all—being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It's not easy. But this practical and inspiring guide helps make it possible.

(Chronicle Books, 2012)

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Impressions of Paris: An Artist's Sketchbook

In Impressions of Paris, Cat Seto takes you on a dazzling and enlightening tour of Paris, from familiar sights to hidden surprises, to reveal this legendary city as never before. Combining informative and entertaining vignettes, stories, and notes with stunning full-color illustrations, she draws parallels between the city and the art it inspires. Organized around four main principles of art—color, pattern, perspective, and rhythm—Impressions of Paris is a celebration of the artistic spark in the city’s mundane yet marvelous details: the pistachio and cassis palette triggered by the ice cream case at Berthillon; how a rainy stroll through an open air market transforms into a smudgy gouache (pronounced gwash) pattern; the lovely ubiquity of the iconic French stripe, the Breton.

Pretty and inventive, surprising and stimulating, Impressions of Paris captures the beauty and charms of this stunning city and extols its power to stimulate the creative imagination—inviting artists and art appreciators to intimately experience a painter’s process.

(Harper Design 2017)